In a recent podcast, Kishore Biyani introduced a concept, categorizing India into 3 distinct segments based on consumption patterns.
Reflecting on my eye-opening 14-day Jagriti Yatra trip in 2017-18, I witnessed the realities of India 3, reaffirming Biyani's observations.
During the Jagriti Yatra, our journey took us to peak India-3 places such as Berhampur, Deoria, Ganjam, and more. These visits exposed us to the challenges faced by India 3—the often overlooked segment for entrepreneurs.
The transformative nature of the Jagriti Yatra concept cannot be overstated. I wholeheartedly recommend this experience to everyone, as it allows you to step outside your comfort zones and confront your biases.
Here's more about the Yatra: https://www.jagritiyatra.com/