In a recent podcast, Kishore Biyani introduced a concept, categorizing India into 3 distinct segments based on consumption patterns.
Reflecting on my eye-opening 14-day Jagriti Yatra trip in 2017-18, I witnessed the realities of India 3, reaffirming Biyani's observations.
During the Jagriti Yatra, our journey took us to peak India-3 places such as Berhampur, Deoria, Ganjam, and more. These visits exposed us to the challenges faced by India 3 — the often overlooked segment for entrepreneurs.
The transformative nature of the Jagriti Yatra concept cannot be overstated. I wholeheartedly recommend this experience to everyone, as it allows you to step outside your comfort zones and confront your biases.
Here's more about the Yatra: https://www.jagritiyatra.com/
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